The shoes lit up. THEY F****** LIT UP! As a kid, if something lights up and it’s not a lamp, it’s automatically labeled cool. I remember feeling like a bad ass at recess, not because I had great confidence, but because my shoes had lights in ’em which made me better than you. Unless someone invents a shoe that dispenses ice cream sandwiches and plays Bob Marley every time you take a step — the LA Lights shoes will be second to none.