At first it’s DELICIOUS, CHEWY, SWEETNESS! Then, 5…4…3…2…1 second later it’s flavorless and dull – almost like chewing on a rubber band. Look, all gum loses flavor, this is inevitable. That being said, it should last longer than Sinead O’Conner’s (Google her if needed) fame. Did they think that just because they included a temporary tattoo on the wrapper it was acceptable to make low quality gum? Wrong, Fruitstripe. Very wrong.